Unit 6 - Campaign Evaluation

Throughout this unit, I went through different stages. The first being my planning stage; where I was coming up with a campaign of my own. My initial idea was a campaign to promote a book idea of mine that I have been conceptualizing for a while; the title being, 'Spiritual Mythos'. The other campaign idea would be a website titled MythicTeller Novels which would centre on publishing digital graphic novels. I went with promoting my book idea as I think that may be a good idea to plan out. After I finished the Cross-Media Campaign Idea document; I went to do my rationale explaining the reasoning for beginning a campaign to promote my book idea. I went into detail regarding my target audience and my inspirations for my book. At the time I started working on my powerpoint pitch where I added my input into what my campaign is promoting. Further ahead in the unit, I began working on a social media page to promote my book. Alongside this, I sketched a cover which would be the cover of my book which I used for my page profile picture; also, I did a banner sketch for the social page cover.



The type of campaign I am promoting is a teaser campaign; with little information for the moment apart from my post where I estimated I would publish the first book in the middle of 2019.







The feedback I received has been most helpful with how people viewed my social media page. From this first comment, I manage to attract some interest to my book idea based on the images I used. They liked how vague I was as well as using my drawings for the profile picture and cover banner.


I had to make three different products that were to be different formats. I did a book cover that I drew, along with a banner to promote my social media page. I made sure I had completed them in the time that I had. I needed to post something as a little teaser to when I would possibly publish my book. I have learnt a lot throughout this unit that has helped me to understand the steps and methods there are to promoting something by campaign; and ensure I can improve on my planning and management of a marketing campaign. I will look back on this to understand how marketing works, and how you should plan out a marketing campaign and have better materials.

By Aidan Stephenson