Theorists

Mediate
Stuart Hall - Believes representation is the production of meaning through language.
Meaning: The media, often influence reality with the messages it presents in visual, digital and print medium formats; all different forms of communication and interpretation. There are two sides of the same story, which may differ in personal opinions and facts; along with social and political agendas.


What signs convey a message?
Which 'truth' or 'reality' is represented?
The meaning produced
Other meanings
Construction of representation


Media Reaction on the election of Donald Trump

Within the media, there were many different perspectives on the newspapers reaction to Donald Trump being elected president of the United States. Some believed it was devastating for the USA, from newspapers like the Daily Mirror; while others maintained a neutral response to the election, expressing a focus on the oncoming challenges the US would take with Trump as president. The time of the election brought out a huge spark in the media industry, among many whom expressed concern and worry for Donald Trump running for president; thus there was a divide in peoples support, and the variety of local and international newspapers that follow their own view of Donald Trump as a candidate, went through in mediating the public's opinion of Donald Trump's ability to run the country.

Stereotypes
Richard Dyer - He said that in the role of stereotypes that the complexity and diversity of a group of individuals is reduced by limited characteristics. Certain stereotypes often portray a social group within the media in an exaggerated fashion. In several media formats, characters are often given traits in regards to the social groups they belong in that is not entirely true to real people. They follow cliches of different social representations.

Male Gaze
Laura Mulvey - The male gaze relates to the objectification of women in films. In particular to the way women are portrayed in regards to the cinematography, the costumes they wear and how the male audience views them.

Decoding - Open or Closed Text
Roland Bathes - There are multiple ways to interpret texts within medium formats; in regards to the message they try to tell. Mediums often detail polysemy for open texts, while some things lack any polysemy and don't leave any speculation for the audience, tending to construct a view for the people.

Open Text - The Mist: A movie that sets a question for the audience that leads them to question the nature of it all, be it the monsters or human characters; how desperate they become in a time of crisis.

Closed Text - Avengers: Infinity War Trailer - A trailer to promote the upcoming movie that directly tells the audience on what the plot of the film is.


Preferred
Negotiated
Oppositional
Aberrent

Uses and Gratifications Model

Bulmer and Katz - An audience can decided what type of media they wish to view for their own purpose. People may be not be conditioned to like something the media puts out for them to view, listen and read.

Personal/Social - Interaction with people
Survey - Observe details
Identity/Opinion - Forming an opinion
Diversion
Intertextuality - Media references and influences and recognition.

Bowling for Soup's 1985 - Song references subjects from 80's pop culture, specifically rock bands.

Semiotic Theories
Studying and decoding sighs based on imagery, gesture and wording. How we can interpret things to our own comprehension.

Denotation - Literal meaning
Connotation - Attached meaning
Symbol - Symbolism of something

Codes and Conventions

Shape the genres of films for the audience to distinguish.

Technical - Camera work
Symbolic - Feelings, emotions
Repetition and Difference

Subgenres - Another category of a genre.
Hybrid Genres - A mixture of different genres, utilizing codes and conventions.
Genre Subversion - Not fulfilling a change in a convention.
Genre Pastiche - A obvious copy of a genre.
Genre Parody - A mock of a genre for comedic purposes.

Framing

Extreme Long Shot
Long Shot
Medium Long Shot/Medium Shot
Medium Close Up
Close Up
Extreme Close Up

Camera Positions

High/Low Angle
Bird's Eye
Overhead
Eye Level
Two Shot
Canted Angle/Dutch Tilt
Point of View (POV)
Over the Shoulder
Reverse Shot