Unit 6 - Campaign Evaluation

Throughout this unit, I went through different stages. The first being my planning stage; where I was coming up with a campaign of my own. My initial idea was a campaign to promote a book idea of mine that I have been conceptualizing for a while; the title being, 'Spiritual Mythos'. The other campaign idea would be a website titled MythicTeller Novels which would centre on publishing digital graphic novels. I went with promoting my book idea as I think that may be a good idea to plan out. After I finished the Cross-Media Campaign Idea document; I went to do my rationale explaining the reasoning for beginning a campaign to promote my book idea. I went into detail regarding my target audience and my inspirations for my book. At the time I started working on my powerpoint pitch where I added my input into what my campaign is promoting. Further ahead in the unit, I began working on a social media page to promote my book. Alongside this, I sketched a cover which would be the cover of my book which I used for my page profile picture; also, I did a banner sketch for the social page cover.



The type of campaign I am promoting is a teaser campaign; with little information for the moment apart from my post where I estimated I would publish the first book in the middle of 2019.







The feedback I received has been most helpful with how people viewed my social media page. From this first comment, I manage to attract some interest to my book idea based on the images I used. They liked how vague I was as well as using my drawings for the profile picture and cover banner.


I had to make three different products that were to be different formats. I did a book cover that I drew, along with a banner to promote my social media page. I made sure I had completed them in the time that I had. I needed to post something as a little teaser to when I would possibly publish my book. I have learnt a lot throughout this unit that has helped me to understand the steps and methods there are to promoting something by campaign; and ensure I can improve on my planning and management of a marketing campaign. I will look back on this to understand how marketing works, and how you should plan out a marketing campaign and have better materials.

By Aidan Stephenson

Unit 6 - My Media Campaign

Cross-Platform Media Idea 1

MythicTeller Novels

Concept: A website aimed at publishing digital graphic novels online; for anyone who wishes to self-publish their original ideas. 

Possible other titles: HollowCaster Novels, SpiritCast Novels.

Possible platform ideas: A banner with the MythicTeller Novels Logo, the official website that I will design.

Inspiration: Rooster Teeth: Having gotten interested in them at the age of 14, watching their long running series, Red vs Blue; since then I have enjoyed watching other series they have created. From their new original animated series called RWBY, as well as other animated series they have as an independent production company. Image Comics: Unlike DC or Marvel comics, Image has a wide range of comic titles to read from many different writers and artists, which is the reason I like their brand the most as an independent comic book publisher.

Target Audience: The general audience I have in mind stem from young teenagers to adults, within the age gap of 13 to people in their 20s. People who have an interest in graphic novels and animation.

Cross-Platform Media Idea 2

Spiritual Mythos

Concept: A digital fantasy novel series aimed at people who enjoy reading fantasy books of their choice. My plan is to write several books with ongoing plotlines; offer a compelling story for people to read. It includes a vast number of elements inspired from other fantasy series that are well known by people. It is a concept that I have been envisioning for a long while.

Possible Platform Ideas: A cover of my Spiritual Mythos series, a storyboard of a comic to promote the series, a free preview of a chapter. 

Release Date: The ideal day of publication is May 6 2019.

Campaign Start: I intend to start my campaign and writing on July 7 2018.

Platforms for Promotion: I plan to use digital platforms in order for me to promote my campaign, as my book will be released digitally, as that might be the best way to reach my desired audience.

Inspiration: Many things I have watched and read are what inspired me to write this series. An example being The Lord of the Rings by J. R. R. Tolkien, the movie Big Trouble in Little China, an anime series titled Fate/Zero and the animated series RWBY from Rooster Teeth Productions.

Target Audience: I envision my series to be read by a young teenager and adult demographic. Perhaps anyone from the age of 11 past 17. It is aimed at anyone with an interest in the fantasy genre of books as well as a possible liking for movies and animations.

Unit 6 - Rationale of Selected Cross-Platform Media Idea

In my rationale, I will justify the reasoning for my cross-platform media idea. My idea is a digital book series titled, ‘Spiritual Mythos’; a fantasy series spanning an overarching storyline across several books. Throughout many months, I have been envisioning this series in my head and how I would proceed in writing it down; what direction I would take for my original concept. A number of medium formats have been my source of inspiration for this book series of mine; those in particular being The Lord of the Rings movies from when I was growing up and what I got interested in throughout recent years. The ideal audience I have in mind for this book to be aimed towards is between young teenagers and adults.

Exam Unit - Representation in Music Videos

Music Video – Hurt by Johnny Cash

 https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwid3_y93ebZAhULCMAKHTvmCywQ3ywIKzAA&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv=vt1Pwfnh5pc&usg=AOvVaw2afb4NnQwtgJmqEuhdm_0_

The first music video I am analyzing is the video for Hurt by Johnny Cash. To start off, the song and video represent a tone that makes people feel emotional; to reflect on life. The artist of the song, Johnny Cash, is present in the video, making the viewers of the video see him as a man full of sadness. He appears in several different spots: be it a chair, table and other parts of the room the video is taking place. The editing of the video helps it to switch to Johnny Cash in the present to showing footage of him when he was young in his career. The lyrics speak for what the story is that you are following for the video. Like plenty of other music videos, this video fulfills the conventions that most music videos follow. It accomplishes it all by a number of factors including the performance, message and style the video is going far; everything a music video should include. The music video clearly represents the themes for this song, which is something that music videos often portray.