Unit 1 - Advertising

Unit 1 – Advertising

When it comes to advertising, you want to catch the attention of people based on your intended product. You need to comprehend your specified audience and plan out your marketing scheme to make it a suitable advertisement. Adverts should be relevant to the product and relate to the initial audience. Advertising revolves around different media formats and subjects; be it films and games, products of different brands, merchandise, health and safety, travelling. Anything can be used in advertising depending on what you wish to advertise. The whole purpose is to promote a piece of media related to a specific subject based on peoples’ preferences. People make their own decisions on if they want to listen to an advert and purchase whatever products are advertised.

There are a couple of examples of advertisements that are most memorable to me that I will mention. One example of an advertisement I remember is a poster of the movie, Pacific Rim, that me and my friend saw when we went to see Iron Man 3. It was something that stood out to us as we thought it  cool. Later I saw a trailer that my brother showed me. It was released on July 12, just a day before my birthday; so me and my Mam decided to go see it with my friend. In the end I really enjoyed it, as it was something that piqued my interest the moment I saw the poster.